Data lives everywhere
Clients, contracts and payments scattered across tools that don't speak to each other.
SERLING · The operating system for African brokerage
The future of brokerage
starts here.
SERLING is the digital infrastructure that simplifies, connects and accelerates modern brokerage across Africa — one platform for every operation, every client, every decision.
- 40%
- less admin time
- 3×
- faster underwriting
- 11
- markets covered
Live · Broker cockpit
SERLING · v1Primes / mois
€ 1.28M
+12.4%
Sinistres
42
-8.1%
Commissions
€ 184K
+6.2%
Portfolio flow · 30dLive
Real-time premiums, claims and commissions
Brazzaville
94%
Pointe-Noire
91%
Yaoundé
92%
Dakar
87%
Abidjan
95%
Lagos
78%
Trusted by ambitious brokers across Africa
Insurance groups · Independent brokers · MGAs · Financial partners
Financial groups
Independent brokers
MGAs
Regulators
Bancassurance
Reinsurers
Institutional partners
Digital-first brokers
Financial groups
Independent brokers
MGAs
Regulators
Bancassurance
Reinsurers
Institutional partners
Digital-first brokers
The problem
Brokerage today is
fragmented.
Spreadsheets, silos, disconnected carriers. Teams spend more time reconciling data than serving clients.
Manual work compounds
Every quote, endorsement and claim adds hours of back-and-forth for the back office.
Blind spots on revenue
Commissions untracked, renewals missed, portfolio performance impossible to see live.
The vision
One digital core.
Three verbs.
01
Centralise
Every client, contract, payment and claim on one intelligent core — the single source of truth for your brokerage.
02
Automate
Let SERLING handle the repetitive: underwriting workflows, reminders, reconciliation, reporting — so your teams focus on advice.
03
Intelligise
Turn operational data into decisions — anticipate churn, spot risk, price sharper, grow with confidence.
SERLING is not another software. It is the operating system your brokerage will run on for the next decade.
The product
Every operation,
in one intelligent workspace.
Six connected modules. One shared model. Zero context switches.
Live preview — SERLING Broker Cockpit
CRM
360° client view
Every contact, contract and interaction in one record.
Underwriting
Quote to policy in clicks
Multi-carrier, e-signature, automated issuance.
Payments
Mobile Money · Cards · Bank
Collections, commissions and reconciliation, live.
Claims
Faster settlement, less risk
Digital declarations, anomaly signals, audit trail.
Analytics
Portfolio intelligence
Real-time KPIs, cohorts, opportunities, forecasts.
Security
Regulated-grade by design
Encryption, granular access, full activity log.
The workflow
From lead
to renewal —
one thread.
- 01
Capture
Leads and prospects land in SERLING from every channel — web, agent, referral, bancassurance.
- 02
Quote & bind
Compare carriers, quote in seconds, sign electronically, issue the policy automatically.
- 03
Collect & pay
Premiums collected via Mobile Money, cards or bank — commissions computed and paid in real time.
- 04
Serve & renew
Claims handled, renewals anticipated, upsell opportunities surfaced by the analytics engine.
The company
Built in Africa.
Built for the world.
SERLING is founded and led by African operators who have run brokerages, built fintechs, and shipped systems into eleven markets. We build with the humility of people who know the reality of the work.
Our promise is simple: technology that respects the operator, data that respects the client, and a platform that respects the ambition of the continent.
“The future of insurance in Africa will not be imported. It will be built here — by people who understand it, for people who deserve it.”SERLING — Founding note
From an operator
“We replaced four tools with SERLING in ninety days. The team stopped chasing spreadsheets and started closing deals again.”
Head of Distribution · West-Africa brokerage
0%
less admin time
0×
faster underwriting
0%
operator satisfaction
The next chapter
Ready to run your brokerage
on SERLING?
Book a 30-minute walkthrough of the platform, tailored to your portfolio.